Transforming Vintage Auto Parts Commerce
A complete e-commerce transformation for Italy's leading Porsche parts retailer, addressing critical user experience issues and unlocking growth potential.
Role
UX & UI Designer
Timeline
5 months
Client
Mavment
Industry
Automotive · E-commerce
Scaling a Niche Passion Toward Digital Excellence
Working together with Alfonso Severo (UX & UI Designer) and Luca Longo (UX Director), we tackled a comprehensive transformation across four critical dimensions to support Mavment's ambitious expansion goals.
Understanding Conversion Barriers
The legacy platform created friction at every step of the customer journey, forcing users to rely on support just to complete basic purchases - a clear signal that the experience needed fundamental rethinking.
A Data-Driven Transformation Roadmap
From outdated and unoptimized to clean, modern and responsive - our systematic approach combined competitive analysis and deep user insights to guide every design decision from research to execution.
Uncovering What Users Really Need
To elevate the Mavment experience, we started by deeply understanding user behaviors, preferences, and real needs. Creating a familiar and intuitive interface became our north star.
Meet Fabiano and Carlo
Through detailed personas, we identified the most critical friction points plaguing our users. These insights became invaluable in shaping the site flow and prioritizing features that matter most to our customers.
From Paper to Possibility
Sketching on paper allowed us to rapidly explore layout solutions and interface design for the most important user flows, particularly the request and professional connection journey.
Solving Critical UX Challenges
Our wireframes transformed wasted space into valuable functionality. By adding a prominent search bar with smart filters, users can now immediately find what they need - a dramatic improvement over the old version's hidden search.
Bringing the Vision to Life
With validated flows and refined wireframes, we moved to visual design. Our goal: a modern, simple, and clean aesthetic that feels both pleasant and familiar, making the interface accessible and practical for daily use.
Building a Cohesive Identity
The sophisticated orange-gold gradient paired with elegant dark tones creates a premium atmosphere perfect for vintage Porsche enthusiasts. Roboto typography ensures clarity and consistency across all touchpoints.
The Complete Shopping Experience
From homepage to checkout, every screen was crafted to delight customers and increase conversions. The result: a complete e-commerce platform that customers love and that drives measurable business results.
Results & Impact
180%
Increase in Online Conversions
65%
Reduction in Support Requests
4.7/5
Customer Satisfaction Score
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