Beauty

Service discovery

Appointment booking

Styloo - AI-Powered Fashion E-commerce

Next-generation fashion e-commerce platform with AI-powered style recommendations and personalized shopping experiences.

Role

Full-Stack Developer & AI Integration Specialist

Timeline

7 months

Client

Styloo

Industry

Beauty · Booking

Redesigning the Booking Experience

In partnership with Alfonso Severo (UX & UI Designer) and Luca Longo (UX Director), we executed a comprehensive UX & UI redesign, Interaction Design, Mobile App, and Desktop App - significantly improving user experience and conversion rates.

The Challenge

The cold-start problem plagued new users with generic recommendations. We needed to build trust immediately without historical data while avoiding the computational costs of real-time visual processing for every product.

Structured Design Methodology

Our design journey followed a proven methodology: Research phase (Competitor Analysis → Personas) then Design phase (Wireframes → Visual Design), ensuring every decision was data-driven and user-validated.

Learning from the Market

We analyzed key competitors including UALA, Madame Miranda, Moovage, and The Glam App - identifying success patterns and avoiding common mistakes to create a superior booking experience.

Understanding User Needs

In-depth user research revealed that familiarity and intuitiveness were critical - users needed to immediately understand how the app works and how to navigate it. This insight shaped every design decision throughout the project.

Diverse User Perspectives

Through detailed personas like Annalisa (busy working mom seeking convenience), Sara, and Antonella, we identified the core problem: booking appointments at favorite beauty salons was inconvenient for many reasons - informing our solution strategy.

Refining the Structure

Paper sketches helped us quickly identify optimal layout solutions. We refined the search experience with guided categories instead of manual search, created clear grid views for treatments, and ensured direct access to booking history.

Intelligent Recommendations

Users can browse popular treatments and top nearby professionals, send booking requests to all Styloo professionals, and explore individual profiles one by one - creating a flexible discovery experience.

Modern, Clean, and Familiar

Tested ideas convinced us to proceed with a modern, simple, and clean design that feels pleasant yet familiar and practical. In wireframes we corrected errors; in visual design we perfected the aesthetics.

Vibrant and Professional

The refreshed color palette with purple, pink, and blue with beautiful gradients creates an energetic yet professional atmosphere. Nunito typography ensures excellent readability across all touchpoints.

Complete App Experience

From onboarding to booking confirmation, from professional dashboards to user profiles - every screen was meticulously designed to guide users effortlessly through their wellness and beauty journey.

Results & Impact

150%

Increase in Conversion Rate

45%

Higher Average Order Value

88%

Recommendation Accuracy

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