Website case study / Interior design · Editorial website
Daniela La Rosa
A personal design studio. Two worlds to inhabit.
An editorial website that connects villas and yacht interiors through one visual identity, a visible design process and a direct invitation to discuss a project.
- Our contribution
- Positioning, art direction, UX/UI and development
- Project focus
- Responsive website · Four languages · Portfolio & journal
01 / The challenge
Let the work set the atmosphere
For an interior designer working between Palma de Mallorca and Florence, the website is the beginning of a relationship. The redesign makes the studio's direction immediately legible: considered interiors, on land and at sea. Photography, materials and large typography build the atmosphere; clear service routes, selected work and a short enquiry form help visitors take the next step.
Translate a broad archive of interiors, lighting and renovation into a focused studio narrative, while preserving existing projects, articles, languages and URLs. The two service worlds needed equal visibility, and the visual experience had to remain readable and usable on a phone.
The decisions behind the experience
Find the visual language before designing the pages
Content analysis and a benchmark of interior design studios informed three visual directions: Mediterranean editorial, marine cinematic and contemporary atelier. The implemented direction combines an immersive hero with an editorial grid, chalk and stone surfaces, bordeaux accents and decisive typography. One shared system holds the whole site together.
Two entrances, one conversation
Villas and yachts have distinct service pages within the same studio identity. Visitors can understand the offer, explore work and open an enquiry with their project type already selected. Existing galleries and editorial content remain part of the journey, giving the atmosphere a concrete context.
Make the process part of the experience
An interactive visual study moves from perspective lines to neutral volumes and a finished render. Buttons and a slider let visitors explore at their own pace. Responsive layouts, visible form labels, keyboard controls and reduced-motion behavior support the same experience across devices. The visual studies illustrate the website's direction; they are not claims of completed interior projects.
02 / UI & visual design
Website captures & design drafts
Captions distinguish public website captures from AI-generated platform design drafts. Open an image to explore its details.
What the design makes possible
A cohesive, four-language studio website that connects positioning, visual direction, portfolio and enquiry. The result is an implemented redesign, shown here through captures of the public website; commercial impact and conversion changes are not yet measured.
